Fourth appointment with the training course Fashion Retail & Innovation, organized by Retail Hub, the next 9 September give her 2.30 pm: “The management of the online store: strategy, operations, marketing and platforms“
There are many activities that you need to know to effectively manage an e-commerce channel: first of all, however, you need to start from a strategy consistent with the mission and corporate culture. Then you have to choose the platform and the operations more appropriate, and marketing and communication to make the model effective.
AIMS: participants will deepen the main ones characteristics of an Ecommerce project, which goes through 3 main models: Fulfillment - Hybrid - Insourcing.
DESCRIPTION: ver will faced the asset which constitute a digital project, with a focus on the most important items of the Income statement of an online store, to identify the main actions that can improve the performance in terms of margins ed effort.
The meeting will see the participation of Gionata Galdenzi (eCommerce Director, Aeffe Group), by Alessandro Pacetti (Global DTC Director, Vibram) and Marco Boccalini (eCommerce Manager and Digital Specialist, Mr & Mrs Italy).
Case history: Moschino, Alberta Ferretti, Philosophy, pollen.
For participation in the course there is a fee of € 149.00 + VAT.
For registrations before 02/09 special price of € 104.00 + VAT.