Digital Empathy

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Digital Empathy

24/06/2020 | 15:00 - 16:30

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Digital Empathy: Customer Experience in the Low Touch Economy

The current changes are leading us towards a new digital era: the Low Touch Economy. We will investigate technology trends and innovative digital solutions that can help us answer the questions that this new reality poses. The changing nature of the world we live in confronts us with ever new challenges, both as a brand and as a consumer. Only those who will understand how to make the best use of the new technologies will be able to win the challenges of this new digital era. The digital transformation that until now was considered an opportunity, is now an indispensable necessity to respond to everchanging customer needs.

Why attend:

We will explore different areas of the customer experience. A series of topics will be addressed, including:

– Hear best practices and real stories from leading brands and industry experts
– Understand how customer relationship dynamics are evolving
– Discover what digital tools are available today
– Demystify the role of artificial intelligence and machine learning in marketing and customer support processes
– Understanding customer needs and hyper-customize each experience in real time
– The importance of process automation and digital channels strengthening

Speakers

– Claudia Palmira, Founder & Creative Director at Rome Design Agency
– Javier López de Haro, Digital Strategy, Communication & Marketing Director at Openbank
– Alberto Dal Sasso, Managing Director at Nielsen
– Dario Betti, CEO at Mobile Ecosystem Forum
– Jon Stine, Professor at Massachusetts Institute of Technology
– Livio Emanuel Mancini, EMEA Industry Director at Oracle
– Riccardo Ottolenghi, Industry Director Telco at Oracle
– Pedro Llamas Flores, CX Solutions Engineering Director at Oracle
– Marcus Nyman, Director Oracle Marketing Cloud at Oracle

Agenda

3:00 / 4:30 PM (CEST)

– Welcome and Introduction
– Opening Keynote – The Low Touch Economy
– Round Table – Digital Empathy
– Q&A and Closing Keynote

 

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Data:
24/06/2020
Ora:
15:00 - 16:30
Categorie Evento:
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