digital event Tag

The event, organized by Retail Hub, is aimed at the world of the CPG food & beverage industry, with the aim of investigating the importance of predictive models of consumer purchasing behavior. In an extremely competitive sector such as that of the production of consumer goods, the use of differentiating technologies, which allow to analyze, predict and plan demand, is more fundamental than ever today.

Consumer Analysis, Demand Forecasting and Promo Optimization will be the main topics covered, with the direct testimony of experts and players in the sector. 

KEY TOPICS:

- How the relationship between consumer and industry has changed CPG and FMCG
- Consumer Analysis: understand the consumer's buying behavior
- Demand forecasting & planning: tools for forecasting and planning demand
– Promo Optimization: create personalized and effective promotions 

Moderator: Stefania Lorusso, Director, Modern Distribution

The event, organized by Retail Hub, aims to investigate the main innovations and trends in the sector Pharma & Healthcare in Italy. The various players in the supply chain will discuss the changes and new challenges of this year of necessary acceleration, on innovative business models between deregulation of the sector, digital transformation and customer / client engagement and on the evolution in an omnichannel perspective.

KEY TOPICS:

- New channels and new formats
- The strategic role of logistics and delivery
- eCommerce, loyalty, digital marketing app… What digital strategy?
- Visual & virtual merchandising in the pharmacy
- The role of technological innovation in the Patient / Client approach
- Evolution of the competition: new alternative channels to the pharmacy
- The paradigm between Pharmacy - Distributor - Industry: how to cooperate?

AGENDA:

Research presentation
"Pharmacy Channel in the Age of Digital Transformation" edited by Jakala

First Round Table
"Pharmacy as an Ecosystem"

Second Round Table
"Digital innovation and new channels"

Conclusions + Q&A

The Digital Event will be moderated by Alessandro Santoro, Journalist specializing in the pharmacy channel

The rapid change of this last period has overwhelmed, more than others, the Grocery sector, which has found itself facing challenges hitherto undervalued and seeking innovative solutions to meet the new needs of the market and the consumer.

The aim of the meeting will be to take stock of the main changes taking place in large retailers and to collect testimonies, visions and strategies from the main retailers in the sector. From the double-digit growth of online spending, to assistance services in the cash & carry channel, up to the management of the customer experience between omnichannel and last mile, will be some of the topics that will be covered on the occasion of Grocery Connect 2021.

Agenda

Research presentation
“Grocery data driven: the new purchasing behaviors" edited by Jakala

First Round Table
"Changes and new strategies in Grocery and Cash & Carry"

Second Round Table
"Visions and Innovations of the Grocery of Tomorrow"

Conclusions + Q&A

After a year of changes that have involved all the Retail, we will meet with the Beauty representatives to understand the impacts and developments. In a sector that has been undergoing transformation for years, we will discuss the impact of digital on the relationship with the customer, the boom of Direct To Consumer brands, new paradigms and innovative business models, and the trends that we must expect for 2021.

An open discussion to collect the experiences of operators in the sector, after a 2020 that has accelerated it shift to e-commerce, subverting the dynamics between physical and online.
The questions we ask ourselves today are many: what will be the future of store physical? Will they keep their identity or will they rather assume “hybrid” connotations between sales, warehouse and pick-up spaces? Will Travel Retail review its store positioning strategies or will it wait for the flow of travelers to resume? What technologies will become indispensable?

We will try to answer these and other questions at the event, bringing the point of view of brands and retailer of the sector.

Agenda:

Research presentation:
"The evolution of consumer purchasing behavior and sales channels in the Beauty sector"

Edited by Raffaele Cerchiaro, Partner, Jakala

Round Table:

- Dorine Bertin, Marketing Manager Italy, Caudalie
- Marco Mazzucco, Chief Digital & Innovation Officer, Davines
- Diego Galluzzo, General Manager, SkinLabo
- Vincenzo Cioffi, Founder & CEO, ProfumeriaWeb
- Marco Salerno, Sales Director Italy, Mapp
- Alessio Damonti, Head of Sales & Business Development, Axerve

Moderates: Annalisa Betti, journalist and cosmetics expert 

The Innovation Club was created to keep club members updated through events dedicated to the most interesting and innovative startups / scaleups for the retail sector, developed to respond to the problems that the retail sector is facing today.

In theepisode 4 the Start Ups will address the following topics:

– Digital Marketing Platform (Drive To Store & Engagement)
- eCommerce fraud prevention
- Blockchain & AI Solution
- Deep Tagging for fashion
- Split Payment - Buy Now, Pay Later
- In-Store Analytics

The Innovation Club was created to keep club members updated through events dedicated to the most interesting and innovative startups / scaleups for the retail sector, developed to respond to the problems that the retail sector is facing today.

In the episode 3, on December 17th, the invited start-ups will address the following topics:

- The future of e-commerce and AI
- Tax Free Shopping Experience
- Digital Reputation
- Physical retail and AI
- AI and emotional insights

The event will be moderated by Alberto Mattiello, Head of Innovation of Retail Hub

The Innovation Club was created to keep club members updated through events dedicated to the most interesting and innovative startups / scaleups for the retail sector, developed to respond to the problems that the retail sector is facing today.

In the episode 2 the invited start-ups will address the following topics:

- Personalization of Customer Engagement through AI
- Customer Acquisition in Food
- Last Mile and BOPIS
- The Check-out Free Shop
- Management of guarantees
- Optimization of the Supply Chain
- Visual Commerce and Virtual Showrooming
- Customer Engagement through E-Games

How to optimize profitability through data analysis, the definition of predictive models and machine learning

#newretail today is made up of experiences, products, customers… and data. Analytics and predictive models are the new currency to determine the success of one business over another. But how can we optimize the opportunities that the collection and analysis of big and small data can offer today? With this webinar we will try to identify the best strategies for analyzing and decoding the information collected to maximize the business performance of our chains. Because tomorrow belongs to those who know how to analyze today to predict the future.

Takeways of the meeting:

– Understand how to use predictive data and models for business strategies
– Know the concrete results obtainable from the optimization of Analytics processes
– Analyzing success stories

Agenda:

"Retail Analytics Strategy" edited by Tommaso Casartelli, Manager, Jakala

“Analytics beyond technology: some successful experiences” edited by Alberto Romanelli, Domain Expert, SAS

Roundtable:

- Elisa Adamoli, Retail Manager, Antony Morato
- Alessandro Patruno, Business Intelligence Manager, Valentino
- Alfredo Russolillo, Head of Global CRM, Bally

Moderator: Marco Mancinelli, Editorial Director, Technoretail

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