digital event Tag

Ad un anno dalla prima edizione, ci ritroveremo to discutere of the rivoluzioni in atto in segmento that more di tutti is stato colpito dalla pandemic is give her continue modifiche normative, quello dell’hospitality e del food service.

Like have affrontato this cambiamento forzato the principali player del sector? E Which I'm the innovazioni is strategies di business that adotteranno for face up to this new normal? 

Attraverso the testimonianze dirette dell’industria e un confronto con le more important catene, raccoglieremo esperienze come on cases of successo (e di insuccesso) oltre that suggerimenti per la ripartenza.

KEY TOPICS:

– Il futuro del settore hospitality tra back to normal e new normal
– Focus sul nuovo cliente OOH
– Innovazione e Digitale: quanto impattano le strategie omnicanale nell’Ho.Re.Ca?
– Come ripensare spazi fisici e operations

The aim of the meeting will be to deepen the evolution of retail in a "phygital" sense. The balance between physical and digital appears to be constantly evolving, the concept of proximity and the redefinition of sales spaces are redesigning the Supply Chain.

Together with industry experts we will analyze the “phygital” market and involve traditional retailers, e-tailers, delivery companies, shopping centers: the ecosystem players affected by this change and by this #newphygitalnormal.

Key Topics:

- Evolution of the retail scenario between physical and digital
- Present and future of the Supply Chain: strategic role and new paradigms
- Return to the concept of proximity / Proximity Commerce
- Redefinition of the sales spaces
- Exponential growth of click & collect and omnichannel services

Retail Hub presents "The Innovation Club: Special Customer Experience”, The new event entirely dedicated to most promising startups and scaleups on the international scene. In this episode, we will talk about the main innovations to support the customer experience.

Together with Alberto Mattiello, our Head of Innovation, some of the most innovative realities will intervene in the debate, which will help us to know which new business models have emerged and which new technologies are redefining the boundaries of the digital consumer experience.

Before "The Innovation Club", from 2.30 pm, the new edition of the Digital Event will be held "Retail Tech“, The event dedicated to technological innovation in Retail. Find out more HERE.

Investments in technology and innovation increasingly influence the changes that the Retail sector is facing today, forcing players to become more and more “Tech” retailers.

A process that cannot be escaped but that can be governed thanks to knowledge and experimentation.

With this event, now in its second edition, we aim to bring to the Italian business community an accurate analysis of what is happening in Italy and in the world, and to try to decipher together what the future holds for us, after all certainties that this year has taken away.

International experts, disruptive start-ups, strategic innovation, sustainability and an analysis of the new increasingly attentive and demanding consumer will be the elements that characterize this event.

KEY TOPICS:

#DIGITALREVOLUTION: Addressing the challenges of digital innovation. International scenarios of innovation as a driver of change in retail.

#NEWCUSTOMEREXPERIENCE: What are the new consumer buying habits in an omnichannel environment?

#SUSTAINABILITY: Digitization and Sustainability: new paradigms in the retail world

#RETAILFASTFORWARD: What are the trends to look at to adapt your strategies and be able to face the new post lockdown world?

At the end of the Digital Event, from 4.00 pm, the 5th episode of "The Innovation Club“, The event dedicated to startups and scaleups that are revolutionizing the sector. Find out more HERE.

The event is aimed at all retailers for whom the physical store plays a central role in the omnichannel perspective.  We will explore how an effective digital strategy can improve your online brand reputation, conveying the user to become an in-store customer.

We will discuss together with some players in the sector on drive to store strategies, promotional tools and the latest technological innovations.

Key Topics:

- Strategies and technologies to support the Drive to Store

- The new omnichannel customer

- How to improve your online brand reputation

The event, organized by Retail Hub, is aimed at the world of the CPG food & beverage industry, with the aim of investigating the importance of predictive models of consumer purchasing behavior. In an extremely competitive sector such as that of the production of consumer goods, the use of differentiating technologies, which allow to analyze, predict and plan demand, is more fundamental than ever today.

Consumer Analysis, Demand Forecasting and Promo Optimization will be the main topics covered, with the direct testimony of experts and players in the sector. 

KEY TOPICS:

- How the relationship between consumer and industry has changed CPG and FMCG
- Consumer Analysis: understand the consumer's buying behavior
- Demand forecasting & planning: tools for forecasting and planning demand
– Promo Optimization: create personalized and effective promotions 

AGENDA

Introduction

“The Barilla experience”
to edited by Graziano Belmonte

Round Table
"How does the demand for CPG change"

Moderator: Stefania Lorusso, Modern Distribution

Q&A and conclusions

The event, organized by Retail Hub, aims to investigate the main innovations and trends in the sector Pharma & Healthcare in Italy. The various players in the supply chain will discuss the changes and new challenges of this year of necessary acceleration, on innovative business models between deregulation of the sector, digital transformation and customer / client engagement and on the evolution in an omnichannel perspective.

KEY TOPICS:

- New channels and new formats
- The strategic role of logistics and delivery
- eCommerce, loyalty, digital marketing app… What digital strategy?
- Visual & virtual merchandising in the pharmacy
- The role of technological innovation in the Patient / Client approach
- Evolution of the competition: new alternative channels to the pharmacy
- The paradigm between Pharmacy - Distributor - Industry: how to cooperate?

AGENDA:

Research presentation
"Pharmacy Channel in the Age of Digital Transformation" edited by Jakala

First Round Table
"Pharmacy as an Ecosystem"

Second Round Table
"Digital innovation and new channels"

Conclusions + Q&A

The Digital Event will be moderated by Alessandro Santoro, Journalist specializing in the pharmacy channel

The rapid change of this last period has overwhelmed, more than others, the Grocery sector, which has found itself facing challenges hitherto undervalued and seeking innovative solutions to meet the new needs of the market and the consumer.

The aim of the meeting will be to take stock of the main changes taking place in large retailers and to collect testimonies, visions and strategies from the main retailers in the sector. From the double-digit growth of online spending, to assistance services in the cash & carry channel, up to the management of the customer experience between omnichannel and last mile, will be some of the topics that will be covered on the occasion of Grocery Connect 2021.

Agenda

Research presentation
“Grocery data driven: the new purchasing behaviors" edited by Jakala

First Round Table
"Changes and new strategies in Grocery and Cash & Carry"

Second Round Table
"Visions and Innovations of the Grocery of Tomorrow"

Conclusions + Q&A