The impact of pricing strategies on retailers and customers.
With this in-depth analysis we will analyze the continuous and promotional pricing strategies to dynamically adapt prices to changing market needs. Through the analysis of successful case histories and collecting the opinions of industry players, we will discuss online and offline pricing tools and policies, to make retailers' strategies more efficient and effective, and to meet the new shopper's needs.
14:30- 14:45 "Present and Future of retail: how to enable the potential of innovation"
- Ivano Ortis, Managing Director, BCG Platinion
14:45- 15:00 "The advantages of Machine Learning applied to pricing: Presentation of the Guess case"
- Julien Jacotey, Head of Planning and Allocation, GUESS
- Daniel Botey Garcia, VP Global Inventory Management, GUESS
- Francesco Galati, Director, Pre-Sales, Retail EMEA, Blue Yonder
- Alessandro Barchetti, Digital & Innovation Director, Unes
- Marco Selmo, Purchasing Manager, Carrefour
- Federico Stanghetta, Marketing Sales Director, CONAD Adriatic
- Stefano Polla, Commercial Director, Euronics Italy
- Stefano Gambolò, Marketing Director, Selex Commercial Group
- Giuseppe Bertini, Logistics and Supply Chain Director, Coop Italy
- Manuela Schlecht, Marketing & Format Manager, Promotre Consortium
- Emanuele Sala, Commercial Director, Maxisport.com
- Raffaele Cormio, Shopper Marketing Manager, Selex Commercial Group
- Matteo Fattori, Innovation Manager, Bricofer
Moderator: Stefania Lo Russo, Editorial Director, Modern Distribution
New appointment with the online training of Retail Hub, in partnership with Dunnhumby, the next October 28 from 2.30 pm: "The new challenges of retail: changing customer needs and retailers' response“.
The last few months have seen changes already underway accelerate exponentially. Buying behaviors and consumer needs have undergone an important evolutionary push and must be carefully investigated. The customer has developed new expectations that are not temporary, but destined to be maintained over the long term.
D.opo having analyzed the changes on the demand side, methods and tools will be defined to support decisions to operate effectively in the new context. The choices must concern all the levers of the retail mix and involve the entire internal organization which must be more fluid and quick in making decisions.
During the appointment, information will be shared on retailers who are, already more than others, adapting their business models and value propositions to new consumer demands.
– Sharing of surveys on consumer habits and trends of consumption at a global level and with a focus on Italy
– Presentation of the 4 key trends emerging from the pandemic from the customer's point of view
– Exhibition of case histories of retailers who have been able to give tangible answers to the changing needs of customers.
Introduction by: Elisa Fabbi, Adjunct Professor of the University of Modena and Reggio Emilia
"The new consumer behaviors"
edited by: Gianluca Carrera, Chief Solution Officer, Dunnhumby
Luca Ambrosini, Marketplace Manager, Carrefour
Francesco Iuculano, Commercial manager, Todis
Participation in the course is free, subject to availability.
In Partnership with:
Fifth appointment, next 7 October from 2.30 pm, with the training course on GDO organized by Retail Hub and Modern Distribution: The relationship between private labels and branded products: coexistence possible.
Around the world, the share of private labels is growing more and more and has become the market leader in many categories.
AIMS: participants will be accompanied to explore the similarities and divergences between private labels and branded industry products to understand how they can coexist within the shelf, whether real or virtual.
DESCRIPTION: Si will analyze the market shares of private labels, their evolution over time and a comparison will be made with other European countries, but not only; we will study the new strategies of offer in quantitative and qualitative terms and we will explore the differences between discounters, supermarkets and neighborhood shops. What spaces will remain for branded products? Who will lead innovation in the coming years? In terms of margins, what is the right balance that the distributor must seek, but, above all, what assortment does the customer want?
Professor: Marco Repezza - Category Management expert and trainer
Roundtable: Mauro Salerno - Retailer Analyst, Nielsen e Giovanni Panzeri - MDD Director, Carrefour Italy
Watch the intro to the course:
The relationship with the customer in omnichannel
Digitization has changed the world we live in and to give customers a retail journey effective and pleasant it is necessary to manage the relationship at an omnichannel level, considering all the means of sale and communication as a single interface with the consumer.
AIMS: raise awareness among participants on the latest digital and retail trends and on the importance of guaranteeing customers a customer experience always consistent with the brand regardless of the purchase channel.
DESCRIPTION: Starting from the analysis of changes in consumer purchasing processes, through exercises, successful practical cases and workshops, we will study the Omnichannel CRM and the evolution of the relationship with the customer. In addition, tools will be provided to manage the physical and digital channels in synergy, both at the communicative and commercial level.
Who is it for: marketing managers, sales managers.
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New Ways to engage the customer: what we can learn from China
Speaker: Xia Feng, Former Senior Executive @ VF Corporation & Founder of The How Consulting
While Europe and the US are under coronavirus lockdown, Chinese cities are coming back to life. But China's retail experienced two unprecedented tough months as consumers stayed home during what usually is the busiest time of year for them: Chinese New Year.
Our webinar will discuss the following topics.
- How did the pandemic affect China's retail market, online and brick and mortar?
- How did Chinese consumers change their behavior under quarantine? Will these changes endure?
- What can we learn from new strategies tested in China by brands and retailers such as Nike during Covid-19?
Webinar Moderator: John Ryan, Retail Journalist & Founder of Newstores.
In partnership with: Global Retail Alliance[maxbutton id = "1 ″ text ="Request information” ] Read More