Visual & virtual merchandising

Loading Events

" All Events

  • This event has passed.

Visual & virtual merchandising

09/07/2020 | 14:30 - 16:00

Visual & virtual merchandising: the strategies of distributors

9 July 2020 - 2.30 pm

In the jungle of proposals assortmental the consumer increasingly needs simplicity and personalization.

AIMS: participants will be given a vision of how distributors are orienting the choices of spaces and product selection both in the physical and in the field digital.

DESCRIPTION: the planograms they have always been fundamental and always will be to guide the consumer in their choices, but also to improve sales and the margins of distributors. How do retailers organize themselves in this regard and how do they diversify their choices based on the size or role of the stores? How is visual merchandising used in the online channel? What should be the level of integration between the physical and digital channel? How can the brand industry collaborate with i retailer so that is the offer effective and easily readable?

Who is it for: responsible marketing, operations, trade marketing and sales.

 

Professor:
Cristina Pisani, Visual Merchandising Expert and Adjunct Professor of the University of Parma

Roundtable:
Fabio Sordi, Commercial Director, Selex
Andrea Bino, Marketing Manager, Surgital




    By submitting this contact form I consent to the processing of personal data transmitted pursuant to art. 13 of the GDPR. For more information, see Privacy policy*


    I consent to the processing of my personal data to receive updates on Retail Hub activities, such as events, training courses, news on retail innovation, also through the definition of commercial proposals or the communication of information more relevant to my interests.


    By participating in the event I agree to the sharing of my personal data to third parties, as identified on the page sponsors and partners, to receive updates on their promotional initiatives. *

    Details

    Date:
    09/07/2020
    Time:
    14:30 - 16:00
    Event Category:
    Event Tags:
    , , ,