Social Media Marketing

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Social Media Marketing

10/04/2020 | 14:30 - 16:00

Social Media Marketing

Over the years, corporate communication has undergone major changes from traditional media to new digital media. Compared to the static nature of traditional communication, new media are constantly evolving and the influence they have on purchasing managers is also constantly changing.

OBJECTIVES: to know the tools and understand how to use them to make them consistent with the corporate communication strategy.

DESCRIPTION: interaction with teachers, business cases and exercises will allow to understand new media, understand their differences, analyze the elements of differentiation and structure an innovative strategy with the aim of making communication more effective, always keeping in mind consistency with the other marketing elements used.

Who is it for: marketing managers, sales managers.

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14:30 - 16:00
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