On demand: The construction of assortments in large-scale distribution and the latest trends

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On demand: The construction of assortments in large-scale distribution and the latest trends

04/06/2020 | 14:30 - 16:00

On demand: The construction of assortments in large-scale distribution and the latest trends

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The offer of the industry is getting wider and the new market trends require retailers to make more effective choices. Ability to analyze, forecast scenarios and speed of implementation will be essential.

AIMS: understand how the construction logics of the assortments have changed and how decisions on product spaces and product ranges of the branded industry will be made in the future and what weight the references of the retailer's brand will play.

DESCRIPTION: will be mapped the logic behind the construction of the assortments and how retailers' spaces and strategies are changing. In particular, the new product trends and the role of the own brand. Finally, the relationship between distributors and the brand industry will be taken into consideration, as the relationship between the actors involved has changed and will have to change to better satisfy the consumer.

Teacher: Marco Repezza, University Professor e Trade Marketing and Private Label Expert

Who is it for: category managers, buyers, purchasing managers, trade marketing managers, sales.


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Details

Date:
04/06/2020
Time:
14:30 - 16:00
Event Category:
Event Tags:
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