Omnichannel in the pharmacy

Loading Events

" All Events

  • This event has passed.

Omnichannel in the pharmacy

19/11/2020 | 14:30 - 16:00

Fourth round, the next one November 19, with the training course on the Pharma world organized by Retail Hub is Pharmacy Scanner: “Omnichannel in the pharmacy: what you need to know to talk to the digitized customer“.

Epidemic emergency and lockdown have given a dizzying push to transformations that otherwise would have taken years to take hold. Many Italians have had their first experiences with services such as e-commerce, home delivery or teleconsultation in recent months. And the dematerialized recipe has paved the way for new apps and technology platforms. In essence, a new digitized and omnichannel client-patient will emerge from the pandemic. And how will the pharmacy respond?


– Introduction to the digital world and e-commerce
– What are marketplaces and when to use them
– Digitize the offer for your local community
– Technology as an ally to improve the relationship with customers
- E-commerce to develop sales
The appointment will see the participation of the teacher Mattia Soragni (Experto and Digital Marketing Strategies Trainer) and the testimony of Riccardo Iacometti (CEO & Founder, Farmaé), by Marco Di Filippo (CEO & Founder, Amicafarmacia) and the presentation of updated market data, by Francesco Cavone (Bu Director, IQVIA).


All participants will be issued the registration of the course + the documents of the presentations.


In Partnership with:

Request registration:

    By submitting this contact form I consent to the processing of personal data transmitted pursuant to art. 13 of the GDPR. For more information, see Privacy policy*

    I consent to the processing of my personal data to receive updates on Retail Hub activities, such as events, training courses, news on retail innovation, also through the definition of commercial proposals or the communication of information more relevant to my interests.

    By participating in the event I agree to the sharing of my personal data to third parties, as identified on the page sponsors and partners, to receive updates on their promotional initiatives. *


    14:30 - 16:00
    Event Category:
    Event Tags: