Omnichannel in the pharmacy

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Omnichannel in the pharmacy

19/11/2020 | 14:30 - 16:00

Fourth round, the next one November 19, with the training course on the Pharma world organized by Retail Hub is Pharmacy Scanner: “Omnichannel in the pharmacy: what you need to know to talk to the digitized customer“.

Epidemic emergency and lockdown have given a dizzying push to transformations that otherwise would have taken years to take hold. Many Italians have had their first experiences with services such as e-commerce, home delivery or teleconsultation in recent months. And the dematerialized recipe has paved the way for new apps and technology platforms. In essence, a new digitized and omnichannel client-patient will emerge from the pandemic. And how will the pharmacy respond?

Topics

– Introduction to the digital world and e-commerce
– What are marketplaces and when to use them
– Digitize the offer for your local community
– Technology as an ally to improve the relationship with customers
- E-commerce to develop sales
The appointment will see the participation of the teacher Mattia Soragni (Experto and Digital Marketing Strategies Trainer) and the testimony of Riccardo Iacometti (CEO & Founder, Farmaé), by Marco Di Filippo (CEO & Founder, Amicafarmacia) and the presentation of updated market data, by Francesco Cavone (Bu Director, IQVIA).

 

All participants will be issued the registration of the course + the documents of the presentations.

 

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    Details

    Date:
    19/11/2020
    Time:
    14:30 - 16:00
    Event Category:
    Event Tags: