Omnichannel in Pharmacy: the new needs of customers

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Omnichannel in Pharmacy: the new needs of customers

24 March | 14:30 - 16:00

Seventh appointment, the next one March 24, with the training course on the Pharma world organized by Retail Hub is Pharmacy Scanner: “Omnichannel on Pharmacy: how to satisfy consumers' new purchasing behaviors“.

People's habits have changed and their shopping style has changed too. Pharmacies must adapt their offer and the way they offer themselves to meet the new needs of consumers, whoever does it sooner and better will earn more because they will have more loyal customers. During the training course, new customer habits and new strategies to be designed for a more profitable relationship will be presented, exploiting digital and trying to be present on multiple channels: physical (locker, vending machine, home delivery) and digital (App , Social Media, E-commerce).


– Analyze customer needs
– Plan a proposal omnichannel
– Designing new services
– Identify new ways to build customer loyalty

Marco Mariani - Marketing and Retail Expert, Manager in intermediate distribution and in the Retail channel

Francesco Cavone - Director of Consumer Health & Pharmacy, IQVIA
Enrico Redaelli - Digital Business Developer, Bennet
Francesco Zaccariello - Founder & CEO,


All participants will be issued the registration of the course + the documents of the presentations.


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    24 March
    14:30 - 16:00
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