Seventh appointment, the next one March 24, with the training course on the Pharma world organized by Retail Hub is Pharmacy Scanner: “Omnichannel on Pharmacy: how to satisfy consumers' new purchasing behaviors“.
People's habits have changed and their shopping style has changed too. Pharmacies must adapt their offer and the way they offer themselves to meet the new needs of consumers, whoever does it sooner and better will earn more because they will have more loyal customers. During the training course, new customer habits and new strategies to be designed for a more profitable relationship will be presented, exploiting digital and trying to be present on multiple channels: physical (locker, vending machine, home delivery) and digital (App , Social Media, E-commerce).
– Analyze customer needs
– Plan a proposal omnichannel
– Designing new services
– Identify new ways to build customer loyalty