Ninth appointment, next March 17, 2021 from 2.30 pm, with the training course on GDO organized by Retail Hub and Modern Distribution: The Private Label revolution: from a 'me too' product to the engine of the innovation strategy.
The share of private labels among retailers around the world is growing more and more, partly thanks to the improvement in quality and greater aggressiveness in the positioning of the 'mainstream' range but above all thanks to the launch of innovative products and the birth of innovative lines and of quality, sometimes without equal among the products of the branded industry.
In the training course you will learn:
– How to build a relationship win-win distributors suppliers
Professor: Marco Repezza, Trainer and expert in Private Label and Category Management & Adjunt Professor Bologna Business School
Luca Vaccaro, Commercial Brands Director, Selex
Mauro Salerno, Retail Analyst, Nielsen
Nicola Puccetti, Private Labels Italy Sales Manager, Tronchetti paper industries
Moderator: Stefania Lorusso, Modern Distribution