The Private Label Revolution

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The Private Label Revolution

17 March | 14:30 - 16:00

Ninth appointment, next March 17, 2021 from 2.30 pm, with the training course on GDO organized by Retail Hub and Modern Distribution: The Private Label revolution: from a 'me too' product to the engine of the innovation strategy.

The share of private labels among retailers around the world is growing more and more, partly thanks to the improvement in quality and greater aggressiveness in the positioning of the 'mainstream' range but above all thanks to the launch of innovative products and the birth of innovative lines and of quality, sometimes without equal among the products of the branded industry.

In the training course you will learn:

– How distributors' strategies are changing with respect to private labels
– The differences in strategy between discount, specialized and large-scale distribution
– What added value can innovative private labels bring to retailers
– What a producer must have to be considered a partner by the large-scale retail trade
– What is the large-scale retail trade looking for among producers that supply private labels

– How to build a relationship win-win distributors suppliers


Professor: Marco Repezza, Trainer and expert in Private Label and Category Management & Adjunt Professor Bologna Business School

Luca Vaccaro, Commercial Brands Director, Selex
Mauro Salerno, Retail Analyst, Nielsen
Nicola Puccetti, Private Labels Italy Sales Manager, Tronchetti paper industries

Moderator: Stefania Lorusso, Modern Distribution

In partnership with:

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    17 March
    14:30 - 16:00
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