The relationship with the customer in omnichannel

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The relationship with the customer in omnichannel

24/06/2020 | 14:30 - 16:00

The relationship with the customer in omnichannel

Digitization has changed the world we live in and to give customers a retail journey effective and pleasant it is necessary to manage the relationship at an omnichannel level, considering all the means of sale and communication as a single interface with the consumer.

AIMS: raise awareness among participants on the latest digital and retail trends and on the importance of guaranteeing customers a customer experience always consistent with the brand regardless of the purchase channel.

DESCRIPTION: Starting from the analysis of changes in consumer purchasing processes, through exercises, successful practical cases and workshops, we will study the Omnichannel CRM and the evolution of the relationship with the customer. In addition, tools will be provided to manage the physical and digital channels in synergy, both at the communicative and commercial level.

Who is it for: marketing managers, sales managers.

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14:30 - 16:00
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