The relationship between private labels and branded products

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The relationship between private labels and branded products

07/10/2020 | 14:30 - 16:00

Fifth appointment, next 7 October from 2.30 pm, with the training course on GDO organized by Retail Hub and Modern Distribution: The relationship between private labels and branded products: coexistence possible.

Around the world, the share of private labels is growing more and more and has become the market leader in many categories.

AIMS: participants will be accompanied to explore the similarities and divergences between private labels and branded industry products to understand how they can coexist within the shelf, whether real or virtual.

DESCRIPTION: Si will analyze the market shares of private labels, their evolution over time and a comparison will be made with other European countries, but not only; we will study the new strategies of offer in quantitative and qualitative terms and we will explore the differences between discounters, supermarkets and neighborhood shops. What spaces will remain for branded products? Who will lead innovation in the coming years? In terms of margins, what is the right balance that the distributor must seek, but, above all, what assortment does the customer want?

ProfessorMarco Repezza - Category Management expert and trainer
RoundtableMauro Salerno - Retailer Analyst, Nielsen e Giovanni Panzeri - MDD Director, Carrefour Italy

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    Watch the intro to the course:


    14:30 - 16:00
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