The Customer Journey - Milan Franchising Fair

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The Customer Journey - Milan Franchising Fair

22/10/2020 | 10:00 - 11:00

On 22 October from 10.00, on the occasion of the new digital edition of Salone Franchising Milano / Ret @ il Innovation Forum, the course will be held "The Customer Journey Presidium". The appointment organized by Retail Hub, Innovation Partner of the initiative, will be held by Elisa Fabbi, Adjunct Professor of the University of Modena and Reggio Emilia.

The supervision of the customer journey it has become essential for attracting and retaining customers in an increasingly competitive context. In addition to the interaction at the time of purchase, it is also essential to consider the pre-sales and after-sales.

AIMS: at the end of the session the visitors will have learned the tools to evaluate, manage and improve all the moments of contact (physical and virtual) with customers. Along the way, it will also be highlighted how to positively influence social media, the opinions and judgments of third parties.


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Register on the platform to access the digital event and follow the course for free:


10:00 - 11:00
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