Content Marketing for Catering

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Content Marketing for Catering

3 March | 14:30 - 16:00

Third appointment with the online training of Retail Hub, dedicated to the HoReCa world "Content Marketing for Restaurants: producing captivating texts, images and videos“.

In an increasingly digital and increasingly competitive world, it is essential to have a good operating model but it is increasingly important to communicate effectively and capture the attention of potential customers. The module dedicated to Content Marketing for Food is a practical path essential to face and understand the importance of designing persuasive, interesting and always welcome contents.

Targets:
– Prepare an audit and an analysis useful both to analyze the contents used so far and to increase results and communication effectiveness
- Draw up guidelines for designing quality content that is fresh, original and appropriate to the target but consistent and aligned with the identity and commercial offer
- Establish strategies and techniques for designing, creating, programming and engaging through content

In the training course you will learn:
- Strategies of analysis, creation and distribution / interaction through contents.
- Design, programming and monitoring tools to identify the most popular topics, terms and tone of voice to use for your target and in the various channels and contexts.
- Integrated design of textual content, images, video, audio, cards

Professor:
Nicoletta Polliotto – 
Teacher, Author and Curator of books and series on the HoReCa world

Speaker:
Andrea Graziano, Owner, FUD
Alessandro Petrella, Founder & CEO, My Good Client

Media Partner

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    Details

    Date:
    3 March
    Time:
    14:30 - 16:00
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