Category Management

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Category Management

03/04/2020 | 11:00 - 12:30

Category Management

The category management is the fundamental tool for guaranteeing sales and profitability. Furthermore, a dynamic and innovative assortment makes the experience of purchase of the consumer

AIMS: identify the tools and methodology to analyze the categories and create a differentiating and profitable assortment, which is consistent with the value proposition corporate.

DESCRIPTION: Starting from the vision and the company mission will investigate the most suitable tools for managing the store layout, assortment, visual merchansing and gods planograms. Through experiential learning, case histories and exercises, the aim will be to tickle the participants towards a categorymanagement that is innovative and distinctive, in a physical context that is consistent with omnichannel strategies.

Who is it for: category managers, buyers, purchasing managers.

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11:00 - 12:30
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