Grocery Connect: insights

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Grocery Connect: insights

15/12/2020 | 15:00 - 16:30

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    What determines success in Italian distribution? Analysis and comparison on the strategies of the best Italian and international brands.

    On the occasion of the event, the first annual index of preference of Italian retailers (RPI) for the food channel will be presented, in comparison with the index already in use in the United States, the United Kingdom, Spain and Portugal. The study, aimed at retailers as a decision support tool, reveals what matters most to win customer preferences and to achieve sustainable growth in the customer centricity-oriented market. The goal is to understand how customers perceive stores, through certain drivers and how these perceptions affect the emotional aspects and performance of the stores. 

     

    Agenda

    Research presentation: "Retail Preference Index 2020: What do you need to grow in the Italian distribution ecosystem?"
    Edited by: Gianluca Carrera, Chief Solution Officer, Dunnhumby

    Roundtable:

    - Michela Giacomini, Head of Delivery Italy, Dunnhumby
    - Marco Moschini, CIO, Pam Group
    - Alessia Bonifazi, Head of Communications & CSR, Lidl Italy
    - Cristina Ziliani, Full Professor of Marketing, University of Parma

    Moderator: Stefania Lorusso, Editorial Director, Modern Distribution

    Partner
    Media Partner

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      By submitting this contact form I consent to the processing of personal data transmitted pursuant to art. 13 of the GDPR. For more information, see Privacy policy*


      I consent to the processing of my personal data to receive updates on Retail Hub activities, such as events, training courses, news on retail innovation, also through the definition of commercial proposals or the communication of information more relevant to my interests.


      By participating in the event I agree to the sharing of my personal data to third parties, as identified on the page sponsors and partners, to receive updates on their promotional initiatives. *

      Details

      Date:
      15/12/2020
      Time:
      15:00 - 16:30
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