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Grocery Connect: insights
15/12/2020 | 15:00 - 16:30
What determines success in Italian distribution? Analysis and comparison on the strategies of the best Italian and international brands.
On the occasion of the event, the first annual index of preference of Italian retailers (RPI) for the food channel will be presented, in comparison with the index already in use in the United States, the United Kingdom, Spain and Portugal. The study, aimed at retailers as a decision support tool, reveals what matters most to win customer preferences and to achieve sustainable growth in the customer centricity-oriented market. The goal is to understand how customers perceive stores, through certain drivers and how these perceptions affect the emotional aspects and performance of the stores.
Research presentation: "Retail Preference Index 2020: What do you need to grow in the Italian distribution ecosystem?"
Edited by: Gianluca Carrera, Chief Solution Officer, Dunnhumby
- Michela Giacomini, Head of Delivery Italy, Dunnhumby
- Marco Moschini, CIO, Pam Group
- Alessia Bonifazi, Head of Communications & CSR, Lidl Italy
- Cristina Ziliani, Full Professor of Marketing, University of Parma
Moderator: Stefania Lorusso, Editorial Director, Modern Distribution