On 22 October from 12.00, on the occasion of the new digital edition of Salone Franchising Milano / Ret @ il Innovation Forum, the course will be held "Customer Loyalty". The appointment organized by Retail Hub, Innovation Partner of the initiative, will be held by Elisa Fabbi, Adjunct Professor of the University of Modena and Reggio Emilia.
In a scenario where the customer plays a progressively more active role, the contents conveyed by companies must be rethought in a logic that abandons all standardization to enhance individual individuals.
OBJECTIVES: the aim is to analyze the new business paradigm that is progressively affirming itself, capable of devising tailor-made solutions for the individual consumer.
In Partnership with: