Executive Master: Innovation in Grocery

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Executive Master: Innovation in Grocery

25 February | 14:30 - 6 May | 4:00 pm

Registrations are open forExecutive Master "Innovation in Grocery", organized by Retail Hub, which will start next February 25, 2021.

The training course aims to update the participants on the new trends of grocery retail, but above all to give concrete tools to innovate the offer, strategy and operations to be ever closer to the new needs of demand. Customers are increasingly attentive to the services offered, as well as to the real value of the goods; for this theomnichannel, the customer experience, the strategies of retention marketing, sustainability and delivery services will be investigated as critical success factors.

The main topics covered will be:

 New sales channels and their integration
 The customer experience with a view to exclusivity of the relationship.
 Communication as a tool for creating value
 The innovation of the assortments and the coherent differentiation of the offer
 The new collaboration relationship between retailers and industry

Who is it for?

Middle management operating in distribution and industrial companies, in particular:
• Product manager
• Trade marketing manager
• Category management / buyer

The course will be divided into 10 training modules, which will be delivered online, and will include: video recordings of the lessons, teaching material and exercises.

Classes start: February 25, 2021
Last lesson: May 6, 2021

Among the teachers of the first edition

Carlo Alberto Carnevale Maffè
SDA Bocconi

Elisa Fabbi
University of Modena and Reggio Emilia

Giacomo Ciambotti
Catholic University

Cristina Pisani
University of Parma

Tommaso Lippiello
LIUC - Cattaneo University

Alessandro Barchetti
University of Bergamo

Alberto Mattiello
Head of Innovation, Retail Hub

Watch the introduction to the teachers' master:

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    25 February | 14:30
    6 May | 4:00 pm
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