E-commerce Strategy: the choices of large-scale distribution

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E-commerce Strategy: the choices of large-scale distribution

05/11/2020 | 14:30 - 16:00

Sixth appointment, next November 5th from 2.30 pm, with the training course on GDO organized by Retail Hub and Modern Distribution: E-commerce Strategy: the choices of large-scale distribution.

Over 95% of sales grocery they pass through a physical store, but e-commerce is growing at a dizzying pace. What will change in the coming months and what opportunities are there for the brand industry?

Starting from the current scenario of the e-commerce offer of the large-scale distribution, but also of the suppliers' D2C proposal, the scenarios expected in the coming months will be defined, but above all what will be the choices in terms of assortments, marketing operations, promotions and collaboration with industry. This will make participants understand where to direct investments and if and how the relationships between retailers and manufacturers will change. Participants will find out what the omnichannel strategy of the operators of mass consumption is and what consequences there will be for suppliers in the coming months as well.


Professor: Donata Tania Vergura, Teacher ofUniversity of Parma

Market Data Presentation
edited by: Marco Colombo, Solution & Innovation Director, IRI

Luca Cheri, Commercial Director, Sant'Anna water
Denis Balbo, Omnichannel Manager, Bennet SpA

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    14:30 - 16:00
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