E-Beauty: Omnichannel Strategies for Beauty

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E-Beauty: Omnichannel Strategies for Beauty

7 April | 14:30 - 16:00

See you next time April 7 from 2.30 pm, with the training course dedicated to the world of Beauty: E-Beauty: Omnichannel Strategies for Beauty“.

Digital acceleration creates new challenges: this course aims to analyze the development and tools of an omnichannel strategy that integrates, and does not eliminate, the physical store, supporting its experience with new content, personalizing its offer and building customer loyalty.


- How to use customer data to personalize and differentiate the offer, to build loyalty with targeted digital marketing activities
- How to integrate the online experience with the offline one, creating coherence between channels for a hyper-connected and increasingly informed consumer
- New technologies designed to intercept and anticipate new needs.
- Direct to Consumer strategies

Elisa Fabbi, 
Adjunct Professor of the University of Modena is Reggio Emilia.

Vincenzo Cioffi, Founder & CEO, PerfumeryWeb
Paola Fuochi, Drugstore Marketing Manager, CRAI

For participation in the course there is a fee of € 149.00 + VAT.

All participants will be issued the registration of the course + the documents of the presentations.

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    7 April
    14:30 - 16:00
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