DIGITAL MARKETING: Designing innovative strategies

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DIGITAL MARKETING: Designing innovative strategies

27/03/2020 | 14:30 - 16:00

DIGITAL MARKETING: Designing innovative strategies

The growth of the digital marketing due to its intrinsic efficiency, however, requires knowledge of the tools to be used and continuous updating, under penalty of loss of effectiveness.

AIMS: understand the key issues of digital transformation, study the opportunities offered by technology and know how to move in line with the company's internal organization.

DESCRIPTION: expert teachers in the use of the tools will make you understand how to use the available budgets by defining the indispensable steps; the SEM and SEO dynamics, but it will be highlighted how everything must start from a clear definition of the strategy, of the targets to be hit, of the media to be used up to the measurement of results. The interaction, the exercises and the study of business cases will be the context in which to develop the real knowledge of the new strategies digital marketing.

Who is it for: marketing managers, sales managers.

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14:30 - 16:00
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