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Retention Marketing and Marketing Automation
23/07/2020 | 14:30 - 16:00
How to segment customers to increase turnover (retention marketing and marketing automation)
Third appointment with the training course Fashion Retail & Innovation, organized by Retail Hub is Fashion Magazine, the next 23 July give her 2.30 pm: “How to segment customers to increase turnover (retention marketing and marketing automation)“
Consumers are not all the same, they must be segmented and receive different offers based on their Customer Journey. Furthermore, marketing investments are often mainly oriented towards the search for new customers, although it is proven that the retention activities of already acquired users, although they require time and attention, in the long term can guarantee more lasting results than those aimed at expansion. .
OBJECTIVES: the lesson will illustrate how Retention Marketing and Marketing Automation must be implemented, with an approach that puts the strategic aspect of the decision-making process in the foreground and addresses the choice of software only after the definition of the activity architecture.
DESCRIPTION: on average 5% of recurring customers generates 50% of e-commerce turnover, while about 90% of users buy only once. Many organizations use a single tone of voice for their communications and promotions, but it is necessary to start approaching those who have never bought and those who buy habitually in a different way.
The meeting will be attended by Gianluigi Zarantonello (WW Director Digital Solutions, Valentino), di Gabriele Gianello (Global Marketing, eBusiness & Communication Executive, Santoni) and di Francesco Chiappini (e-commerce & Web Marketing expert, Trainer, Author and Founder of Ecommerce School).
For participation in the course there is a fee of € 149.00 + VAT.
For registrations before 07/19 special price of € 104.00 + VAT.
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