Category Management of Data Driven

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Category Management of Data Driven

21 April | 14:30 - 16:00

The event aims to help companies make the right decisions in terms of effective and innovative management of assortments. Through the support of the latest technologies and starting from the analysis of available data, Category Management can now really play a strategic role, generating value for your organization.

Space optimization, agile and effective shelf management, simplification of assortments and private labels that really create differentiation: these and other topics will be discussed during the webinar. With the contribution of specialized teachers and professionals from the Grocery and Drugstore world.


- Technology to support assortment management;
- Integration and optimization of the supply chain;
- The advantages of an innovative category management;
- Data investment: data driven market governance and data monetization;
- Private label and differentiation.

Professor: Marco RepezzaAdjunct Professor, Trade Marketing and Private Label Expert

Antonio Pirozzi, Operative director, Multi-media
Sergio Attisani, Commercial Director, Müller
Fabio Arcangeli, Head of the Food Sector, Conad Adriatico
Federico Ascoli, Founder & CEO, Exero

Participation in the webinar is free, subject to availability.


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    21 April
    14:30 - 16:00
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