Brand Storytelling

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Brand Storytelling

12/05/2020 | 14:30 - 16:00

BRAND STORYTELLING: The art of thrilling the customer

The world of retail is undergoing changes at a dizzying pace, but every company must keep in mind what capital it has created and how to use it even in a changing context.

AIMS: the course aims to understand how to define a brand strategy to bring to life in the physical store, but also on the online sales channels, to make the relationship with the customer engaging.

DESCRIPTION: during the day the themes of the digital revolution, the brand strategy, the storytellinge of the management of the sales experience. All to create a unique and sensational relationship with your customer.

Who is it for: entrepreneurs, marketing managers, sales managers, strategy managers.

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14:30 - 16:00
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