Beauty Connect

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Beauty Connect

3 February | 14:30 - 16:00

After a year of changes that have involved all the Retail, we will meet with the Beauty representatives to understand the impacts and developments. In a sector that has been undergoing transformation for years, we will discuss the impact of digital on the relationship with the customer, the boom of Direct To Consumer brands, new paradigms and innovative business models, and the trends that we must expect for 2021.

An open discussion to collect the experiences of operators in the sector, after a 2020 that has accelerated it shift to e-commerce, subverting the dynamics between physical and online.
The questions we ask ourselves today are many: what will be the future of
store physical? Will they keep their identity or will they rather assume “hybrid” connotations between sales, warehouse and pick-up spaces? Will Travel Retail review its store positioning strategies or will it wait for the flow of travelers to resume? What technologies will become indispensable?

We will try to answer these and other questions at the event, bringing the point of view of brands and retailer of the sector.

 

Agenda:

Research presentation:
"The evolution of consumer purchasing behavior and sales channels in the Beauty sector"

Edited by Raffaele Cerchiaro, Partner, Jakala

Round Table:

Dorine Bertin, Marketing Manager Italy, Caudalie
Marco Mazzucco, Chief Digital & Innovation Officer, Davines
Diego Galluzzo, General Manager, SkinLabo
Vincenzo Cioffi, Founder & CEO, ProfumeriaWeb
Marco Salerno, Sales Director Italy, Mapp
Alessio Damonti, Head of Sales & Business Development, Axerve

Moderates: Annalisa Betti, journalist and cosmetics expert 

Speaker

Dorine Bertin
Marketing Manager Italy
Caudalie

Marco Mazzucco
Chief Digital & Innovation Officer
Davines

Vincenzo Cioffi
Founder & CEO
PerfumeryWeb

Diego Galluzzo
General Manager
SkinLabo

Raffaele Cerchiaro
Partner
Jakala

Marco Salerno
Sales Director Italy
Mapp

Ale

Alessio Damonti
Head of Sales and Business Development
Axerve

Moderator: Annalisa Betti
Journalist and Expert
of Cosmetics

Partner
Media Partner

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    Details

    Date:
    3 February
    Time:
    14:30 - 16:00
    Event Categories:
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