Beauty Connect

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Beauty Connect

3 February | 14:30 - 16:00

After a year of changes that have involved all the Retail, we will meet with the Beauty representatives to understand the impacts and developments. In a sector that has been undergoing transformation for years, we will discuss the impact of digital on the relationship with the customer, the boom of Direct To Consumer brands, new paradigms and innovative business models, and the trends that we must expect for 2021.

An open discussion to collect the experiences of operators in the sector, after a 2020 that has accelerated it shift to e-commerce, subverting the dynamics between physical and online.
The questions we ask ourselves today are many: what will be the future of
store physical? Will they keep their identity or will they rather assume “hybrid” connotations between sales, warehouse and pick-up spaces? Will Travel Retail review its store positioning strategies or will it wait for the flow of travelers to resume? What technologies will become indispensable?

We will try to answer these and other questions at the event, bringing the point of view of brands and retailer of the sector.



Research presentation:
"The evolution of consumer purchasing behavior and sales channels in the Beauty sector"

Edited by Raffaele Cerchiaro, Partner, Jakala

Round Table:

Dorine Bertin, Marketing Manager Italy, Caudalie
Marco Mazzucco, Chief Digital & Innovation Officer, Davines
Diego Galluzzo, General Manager, SkinLabo
Vincenzo Cioffi, Founder & CEO, ProfumeriaWeb
Marco Salerno, Sales Director Italy, Mapp
Alessio Damonti, Head of Sales & Business Development, Axerve

Moderates: Annalisa Betti, journalist and cosmetics expert 


Dorine Bertin
Marketing Manager Italy

Marco Mazzucco
Chief Digital & Innovation Officer

Vincenzo Cioffi
Founder & CEO

Diego Galluzzo
General Manager

Raffaele Cerchiaro

Marco Salerno
Sales Director Italy


Alessio Damonti
Head of Sales and Business Development

Moderator: Annalisa Betti
Journalist and Expert
of Cosmetics

Media Partner

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    3 February
    14:30 - 16:00
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