The Lenovo Space opens in Milan
A few months after the launch of Retai Hub, we are particularly proud to be part of the project Lenovo space, a store dedicated to retail innovation.
Italy chosen for the first concept store, where technology is also explained. The multifunctional space was greeted by Mayor Sala as an "important act of trust towards the restart". Manager Luca Rossi explains why he is in Milan. "Decision taken with the heart but also strategic: we need to reaffirm Europe's role in the tug-of-war between the US and China"
Digital, the engine of change
"The line between optimism and pessimism these days is very thin, acts of trust towards the restart like this are even more important ». Beppe Sala, mayor of Milan, welcomes the opening of Lenovo's new concept store as an important symbol for the city, postponed following the health emergency in recent months and now open - starting tomorrow, September 16th - to all citizens in the more than central Corso Matteotti (from Monday to Sunday, from 10 to 20, info on Spaziolenovo.com). «We have learned digital by now is the engine of change», Continued the first citizen elected in 2016.« It is a tool to be combined with the other two beacons that must guide us towards the future: active attention to the environment and the desire for greater social equity ».
The beautiful city space, the only one of its kind in Europe that wants to go beyond the simple concept of a shop, was inaugurated today by the Chinese multinational in a climate that was in fact turning towards optimism, with the desire to be there, in presence, and try to start again physically too. Despite all due caution, it seemed to be back to last February which seems very far away but it is not. "All of us mayors of major European and world cities, fathers and mothers of our communities, need strong collaboration," Sala concluded. "Milan was great and will continue to be great, and one of the guarantees for tomorrow is precisely this partnership between public and private ”. Virtuous unions that never as in this period also serve as messages of trust, the beautiful concept expressed by Sala and collected by Emanuele Baldi, CEO of Lenovo Italia: "We chose this week for the launch of the store, not by chance: with this opening we also wanted to put our brick towards normality".
Stabilized plants and open philosophy
A physical space to be able to touch the digital ethereal: there is no contradiction, indeed, as mentioned, there is a nice fresh smell. Like that of stabilized plants that dominate the store design by Lenovo - edited by Alessandro Luciani -, exhibition space obviously for products(from PCs to Lenovo viewers to get to Motorola smartphones) and for company services (data center solutions for companies), but also multifunctional environment. Between a coffee space and a co-working space, an auditorium and an area where you can experience new technologies. Which will also be told, starting from October, on the occasion of SmartTalk on the topics of education, gaming, artificial intelligence. A space open to the city like the Apple Store, which opened two years ago not far away but with a different philosophy. Lenovo's wants to be more inclusive and open, the daughter of the strong Italian component at the helm of the Chinese multinational. Hence the choice of Milan for this first store, a decision taken through a mix of reason and sentiment, as he explained to us. Luca Rossi, a very high-end Italian (“and very Milanese”) manager who at Lenovo now holds the role of president for the whole European area and that of Latin America.
Lenovo, between reason and sentiment
"The opening of the Lenovo Space was supposed to be in February, then came the tsunami. And we immediately asked ourselves if this investment was still worthwhile », begins Luca Rossi. “But something the health emergency has not managed to change, and it is this desire of the human being to be there, to touch, and thus to know. Ours will be a shop where you can buy products and services but the ambition is much more, it is to create a space dedicated to knowledge, information and even training. To sociability ».
This is a debut for Lenovo, which has several stores in Asia but none conceived as a city meeting point. IS the choice of Milan is a reason for pride for Luca Rossi. Who, as a transparent manager, wants to distinguish how much space in the decision the company strategy has had, and where instead rationality ends and the heart begins. "At a mathematical level, it might have made sense to choose one of the three European countries that form the podium of the PC market, Italy is only fourth in the sector," explains Rossi. "But the low penetration of computers in the country it also means a great possibility of growth, a theme that joins the other consideration: on phones, on the other hand, ours is a first-rate market. And Italy can be a very fertile ground for the relaunch of the Motorola brand, back strong already in South and North America and that now wants to take the same steps in Europe ». Who better than the city of fashion, with a space wedged into the streets of Milanese fashion, can help a brand to get back "inspirational"? "Could we also have done it in France?" The answer is yes », Rossi continues. "But here the heart also intervened to pull us towards the choice of Milan. Where, playing at home, I can better understand if our strategy is the right one ». Reason and sentiment, in fact, perfectly represented by the elegant functionality of the space in Corso Matteotti 8/10.
And that come back in Luca Rossi's speech when we talk about the role of Europe in the economic and innovation competition between the United States and China.